ABOUT

With a decade of experience as a PR specialising in theatre and the entertainment industry press, Holly PR offers a bespoke, personal approach for campaigns, clients and consultancy. Working for a variety of productions including West End, UK and international touring, Off-West End, Edinburgh Fringe and venues.

Holly Nicholls

Based in London, UK.

Holly started her career at a leading PR agency in London working on a variety of plays, musicals, dance shows touring across the UK & Ireland, as well as one-nighters and productions in the West End and Oﬀ-West End.

After gaining five years’ experience, she worked at the National Theatre in National Theatre Productions – the department focused on commercial projects - leading on the press campaigns of UK & International tours, transfers to the West End, Broadway and Oﬀ-Broadway.

Following returning to an agency environment for a couple of years, she decided to go freelance in 2026 and is utilising the wealth of knowledge and experience she has garnered over the years as an independent PR.

Holly has a comprehensive understanding of London and the touring theatre scene, excellent connections with a range of media who she continues to build upon her relationships in the ever-changing media landscape.